SEO or PPC - Choose the right option for your business web site marketing
When businesses start web site marketing or promotion, two main options help to achieve the goal, SEO (also referred as "organic optimization") and PPC (also referred as "inorganic optimization"). Selecting the best option of these two is the first mile stone of any Internet Marketing Campaign.
PPC (Pay Per Click):
Pay Per Click involves online advertising on web sites, search engines and their related advertising networks, by bidding highly searched and product relevant keywords and appropriate creating ads. These ads are called "sponsored links" or "sponsored ads", which generally appear to the right or on top of organic (natural) results of search engines. Advertiser needs to pay whenever user clicks on the ad in accordance with his bidding amount.PPC is the ideal option for highly funded adversting campaigns aiming to achieve visitors and targeted traffic within short duration, however involves more cost and risk involvement.
Edge of SEO (Search Engine Optimization) over PPC :
* Guaranteed Clicks: Many Researches revealed that visitors in general prefer natural organic search links in comparison to PPC sponsored links.
* Long Term Traffic and ROI Benefit: Web site once ranked top in search engine's organic results brings steady, long term traffic and in return ROI in contrast to short term traffic and ROI based ppc campaign.
* Less Risk and Cost Involvement: "Click Fraud" is the most concerned, risky and costlier affair for any PPC Campaign. SEO, in comparison involves zero or less risk and cost involvement.
* More Keyword Targeting: PPC facilitates bidding and ranking for limited set of keywords. SEO offers no such limitations on keyword targeting and ranking
* More Exposure and Wider Space Promotion: PPC Campaign is confined to pay-per-click search engines and its advertising networks. SEO promotion gives more exposure and wider space with RSS, Blogs, Social Search, News Articles, in addition to Search Engine placements.
In general ,SEO has major gains in comparison to PPC. However PPC can be considered for short duration in combination with long term and result -oriented seo promotion strategy.
Source : seoarticles4u.com
3 comments:
Thanks a lot
wmwebtr ödüllü seo yarışması
wmwebtr ödüllü seo yarışması
Internet has been and will be one of the prime source for drawing a large portion of the market. Your blog provides the excellent way to reach to the market without the bounds of recession and location. SEO helps popularize your product in such a sluggish economy. And internet marketing can outstand traditional and comparatively costlier marketing. Online marketing can lead your company to a never-before-thought height. The internet marketing provides the new horizon to the marketing ideas. The new medium to reach out and attract new patients for your medical practice is going to be through the Internet, and it’s very important that you develop a strong online marketing plan. Most medical practices have now established some sort of presence online, be it a paid listing through a third-party site or a website of their own. The problem is that many of these practices have stopped there, when they should be trying to make themselves easily found in an Internet Search. Just having a website does not mean that it will be picked up by search engines. Something needs to be done to get the attention of people who are searching for the medical searches they offer. Choosing a good marketing strategy for a medical practice is just as important as having a presence on the Web because without marketing, a practice won’t show up against the competition .As a physician, your ideal result of implementing an Internet marketing plan for your medical practice would be having the information for that practice show up anytime a person in your community searches online for the medical services you provide. The information found needs to make that person feel confident that they will find the best care available at your reputable practice.
You need to optimize your website so as to advert your services to a large scale of spectators. Internet marketing has been a very fruitful and comparatively economical marketing strategy. You need to be on the market by reaching on to the eyes of internet users by making your website optimized to be searched on the first page of search engines. It would definitely ameliorate patient density. It is important to make your internet marketing website search engine friendly to gain online presence. Website is meant to be viewed by people from around the world. Try everything that makes sense and keep doing what works. Be in the flow without lament. I am a practitioner struggling for attracting the patient in such an economy. If it isn’t able to attract the clients, it’s of no use. Medicalwebexpert.com helped me redesigning the website, and marketing and advertising to get my website on the top search results. This has helped me a lot, especially in the time of recession. The amount of impact that it has on my income is increasing slowly and steadily. Patients really build up the trust on my company because of the genuinely and informative website.
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