Saturday, April 14, 2007

New Search Engine Adds Fresh Idea To Existing Format

A hot new web personality is showing up on a new search engine. Her name is Ms. Dewey and she's the star of a new search engine launched by Microsoft.

The site is being promoted through viral marketing, word of mouth, forwarded e-mails, and media stories rather than outright advertising. Ms. Dewey, in reality actress Janina Gavankar, has over 600 video interactions that took three days to shoot.

She gets impatient when you take too long entering your search info and sometimes offers her own response to your searches like this one: "What is the meaning of life?"

She's so hot that sites are cropping up online about her.

And on YouTube, she's so popular that followers are swapping their favorite Ms. Dewey moments.

The search engine isn't as functional as the industry leaders, but many people go there just to see Ms. Dewey.

Source : www.wcsh6.com

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