Saturday, December 08, 2007

The importance of SEO

Search engine optimisation, SEO, is one of the vital aspects of any website, but it is often overlooked or neglected. A website may look beautiful, the systems may be flawless, but with no visitors, it is a waste. SEO is the process of getting visitors, traffic and ultimately business to your website, primarily through achieving high rankings for your web site on search terms with high volume.

Studies have shown that Internet searchers are a notoriously impatient bunch. Almost 82% of all searchers do not go beyond the first 30 results. More than 60% don't go beyond the first 10 results. If your website is not in the top ten, you are missing out on over 60% of your potential clients. This can prove to be a very costly exercise. Even if you are happy with the traffic you get to your website, and let's say it's 40%. You can get an extra one and a half times that quantity of visitors and business or more as the result of an effective SEO campaign.

There is always advertising available as an option, but that is substantially less effective and more costly. On Google, 70% of searchers prefer the natural results to advertisements. Say the term your site is optimised for has 100 searches a day, and you are in position 12. You'll only get 40% of your potential visitors. If you're in position 21, you'll get about 25%. Position 31 and you'll get less than 19%. If you are number 1, you'll get 100 of them. If you buy an advertisement, you'll get 30% and you pay for each visitor. The moment you stop paying, you stop getting visitors. An SEO campaign on the other hand lasts for years. Once you are at the top, it takes a lot to move you down the results. As such, SEO is the most cost-effective and efficient method of marketing your website.

You also need your site to rank well for the correct keyword or search phrase. One of my favourite examples comes from research I have conducted into the job industry as part of an SEO campaign. The term “search jobs” has 21 searches a day. The term “job search” has over 6000. Number 1 for “search jobs” will give you 21 visitors. Number 1 for “job search” though will give you 6000. Choosing the right keywords is an important part of any SEO campaign.

How do you target the site towards a specific search phrase or keyword? By having the keyword in the title tag, the description and in the content. It should also be in the anchor text of links pointing to that site. If you are in a reciprocal link exchange, and the link to your job site is the name of your company, that is far less effective at promoting your website than a link saying “job search �" company name.” It's a simple step and seemingly obvious, but many website owners do not do that and their site suffers in it's ranking as a result.

With the right proportion of the key word in relation to your content and sufficient inbound links with the right anchor text, your website can become the number 1 site for that term. There is more to SEO than just that, but those are the 2 essential factors. Without good content, or links, your website will never rank well and will never bring in all the business it could. For more info, check out SEO - Sigil Online

About the author
Russell Qually is a practicing SEO specialist in South Africa. SEO - Sigil Online

Source : seoarticles4u.com

Tips to Select the Best SEO Company

A good looking website is not enough to give your online business a boost. Instead a website that attracts potential customers is what all online firms are looking for. The competition is fierce and every website wants to earn high search engine rankings and maximize website traffic. Making it SEO-friendly is the only way to attain high-rankings. Undeniably, the selection of the right Search Engine Optimization company can be a strenuous task looking at the numerous SEO companies all claiming to help you achieve business goals. Here are a few guidelines and tips to help you select the right SEO company:

Get a thorough knowledge about Search Engine Optimization Before you find out about the SEO company, do your own SEO research and get a basic understanding about the SEO process. SEO is not rocket science and you can easily understand how it should be done by reading loads of informative websites. This knowledge will help you find and hire a good SEO company and spot the ones that are fake and use blackhat methods. By gaining SEO knowledge, you can also help the SEO company you hire in making decisions regarding SEO implementation.

Get Price Quotes & Find out how good the SEO Company is Get price quotes from multiple SEO companies, and select the best among those. But do remember, high price quotes does not make an SEO Company the best. Go for a company that offers realistic prices. Check the websites of the SEO firms to find out how good they are at their job. Do see the Google PageRank -- a good SEO Company's website must have not less than PR 5. Check out their web design, content, navigation structure, sitemap, etc. Check out if the content is well written and has relevant keywords and hyper linking. The navigation structure must be neat and web design must be well-laid out and striking.

Check if the SEO Company promises you No.1 ranking in various search engines It is next to impossible to attain No. 1 ranking, so if an SEO company guarantees you no.1 ranking, then you should perhaps look for another company that is honest in its marketing approach. According to Google SEO selection tips, no one can guarantee no.1 ranking in a search engine like Google.

Get references for first hand information about the company's SEO work Ask your SEO company to give you the references of a few clients they have worked for. If the SEO company gives you keywords and rankings details, you must verify those once by entering them in Google. You can even call the website owner and get a feedback about the company's SEO services.

Services provided by the SEO Company Comprehensive SEO involves on-page and off-page optimization. Ask the SEO company about the on-page and off-page optimization that they will implement. The SEO company must be an expert in providing various search engine optimization services like website analysis, online competitor analysis, keyword analysis, directory submissions, site map addition, ranking reports, SEO content writing, website development, and overall effective online marketing solutions.

Ask specifically if Link Building, which comes under off-page optimization, is part of the SEO package. Linking is radical to make any website a success. If the SEO company can provide you back links from relevant sites with high PR, then this can be extremely beneficial to make your website an instant hit. Make sure that they have a streamlined link building process in place.

Go for Monthly SEO Campaigns As search engines constantly changes their algorithms, so it becomes important to make modifications in your website continuously as per the latest trends. SEO is an ongoing process and the SEO company that you choose should stay current with the SEO trends in the market to beat help you beat the competition. The SEO company should also be able to provide you with the monthly search engine maintenance plan that will help you maintain and enhance your rankings.

All the above tips will help you select the right SEO company for your website and will definitely help you achieve the desired results. Cybernet Media is an SEO company that enables websites get high rankings, higher conversion and business profits. Please visit http://www.search-engine-promotion.eu.com/ for more information.

About the author
Y Hussain is a professional author who has written many articles on various topics & this time writing article on Tips to Select the Best SEO Company. For more details about Tips to Select the Best SEO Company visit: http://www.search-engine-promotion.eu.com/

Source : seoarticles4u.com

Google Poisoning Giving SEO a Bad Name

Red Tape, the technology blog at MSNBC.com, has an interesting article discussing a new term to me called "Google Poisoning". Google Poisoning is when a group of sites organize a sophisticated attack to take over top spots in search results. The poisoners then use their top positions to redirect users to a maze of redirected sites in order to infect vulnerable computers with spyware and whatever else they care to install. You can see an example from the most recent Google poisoning attack in the picture provided by Sunbelt Software, the Security firm who first discovered the attack..

Sunbelt Software found that a simple search for something like "funny dog picture" on Google directed searchers to Web sites hosted on Chinese domains. People who visited those sites were asked to install "Spy-Shredder" a rogue anti-spyware program.

Alex Eckelberry, the CEO of Sunbelt Software, says he was amazed at the scale and sophistication of the attack by people he calls "SEO Gods". In the most recent attack, Eckelberry says the criminals coordinated a large scale attack that put 40,000 to 50,000 of these malicious pages online at the same time and caused users "bad infections" if they visited those pages.

Google promptly took these pages out of their index when they were notified of the problem but Eckelberry state these criminals can "take any site and get it on the first page of the Google results." If that is the case, I'm not sure why these attackers are wasting their time with spyware, rather than getting some sites ranked for "viagra", "web-hosting", "insurance settlement" or any other of the high payout affiliate terms.

I dug through the Sunbelt blog's posts on the topic, which are here, here, here and here. But to summarize the attackers used a maze of sophisticated 302 redirects, fancy javascript, and operating system vulnerabilities to trick Google and its users.

When it gets down to it, 40k-50k is a relatively small number of sites but I hope Google is proactive in preventing this in the future before it gets out of hand and if any of you criminals are reading this, care to share your 'SEO God' tactics?

Last week alone, criminals posted 40,000 to 50,000 of these malicious pages in a single, coordinated attack, said Alex Eckelberry, CEO of Sunbelt.

Posted By Evan Roberts

Source : marketingshift.com

Quick SEO Tips

One of the features on my blog, The Web Optimist, is a tip box that shows a different random search engine optimization tip each time a page is loaded. As I come across little pearls of wisdom, I add it to the collection.

For the first time published anywhere, here are the first twenty of my Quick SEO Tips in no particular order and with on-site and off-site tips all together. More to come in Part Two.

1. If you absolutely MUST use Java script drop down menus, image maps or image links, be sure to put text links somewhere on the page for the spiders to follow.

2. Content is king, so be sure to have good, well-written and unique content that will focus on your primary keyword or keyword phrase.

3. If content is king, then links are queen. Build a network of quality backlinks using your keyword phrase as the link. Remember, if there is no good, logical reason for that site to link to you, you don't want the link.

4. Don't be obsessed with PageRank. It is just one isty bitsy part of the ranking algorithm. A site with lower PR can actually outrank one with a higher PR.

5. Be sure you have a unique, keyword focused Title tag on every page of your site. And, if you MUST have the name of your company in it, put it at the end. Unless you are a major brand name that is a household name, your business name will probably get few searches.

6. Fresh content can help improve your rankings. Add new, useful content to your pages on a regular basis. Content freshness adds relevancy to your site in the eyes of the search engines.

7. Be sure links to your site and within your site use your keyword phrase. In other words, if your target is "blue widgets" then link to "blue widgets" instead of a "Click here" link.

8. Focus on search phrases, not single keywords, and put your location in your text (“our Palm Springs store” not “our store”) to help you get found in local searches.

9. Don't design your web site without considering SEO. Make sure your web designer understands your expectations for organic SEO. Doing a retrofit on your shiny new Flash-based site after it is built won't cut it. Spiders can crawl text, not Flash or images.

10. Use keywords and keyword phrases appropriately in text links, image ALT attributes and even your domain name.

11. Check for canonicalization issues - www and non-www domains. Decide which you want to use and 301 redirect the other to it. In other words, if http://www.domain.com is your preference, then http://domain.com should redirect to it.

12. Check the link to your home page throughout your site. Is index.html appended to your domain name? If so, you're splitting your links. Outside links go to http://www.domain.com and internal links go to http://www.domain.com/index.html. Ditch the index.html or default.php or whatever the page is and always link back to your domain.

13. Frames, Flash and AJAX all share a common problem - you can't link to a single page. It's either all or nothing. Don't use Frames at all and use Flash and AJAX sparingly for best SEO results.

14. Your URL file extension doesn't matter. You can use .html, .htm, .asp, .php, etc. and it won't make a difference as far as your SEO is concerned.

15. Got a new web site you want spidered? Submitting through Google's regular submission form can take weeks. The quickest way to get your site spidered is by getting a link to it through another quality site.

16. If your site content doesn't change often, your site needs a blog because search spiders like fresh text. Blog at least three time a week with good, fresh content to feed those little crawlers.

17. When link building, think quality, not quantity. One single, good, authoritative link can do a lot more for you than a dozen poor quality links, which can actually hurt you.

18. Search engines want natural language content. Don't try to stuff your text with keywords. It won't work. Search engines look at how many times a term is in your content and if it is abnormally high, will count this against you rather than for you.

19. Not only should your links use keyword anchor text, but the text around the links should also be related to your keywords. In other words, surround the link with descriptive text.

20. If you are on a shared server, do a blacklist check to be sure you're not on a proxy with a spammer or banned site. Their negative notoriety could affect your own rankings.

Whew. OK, try to digest these first 20 tips for a while. I'll be following up with the rest in 40 Quick S E O Tips, Part 2 once you've had a chance to absorb these thoroughly.

Source : webpronews.com

SEO.edu: Can You Learn SEO From a Book?

By Ron Jones, Search Engine Watch

Have you ever wondered how the rock stars in SEO (define) became so great? How did they learn all that information about SEO? We'll explore the education of search marketers here in SEM.edu.

Experience or Knowledge

There wasn't much information available about search marketing in the early days of the Internet. So, some smart people decided to experiment. Look what happened.

Over time, a set of search marketing best practices emerged as some of these experiments worked out. This information was shared with friends for the most part, but there was no real formal body of knowledge.

After a while, some of this information was found in books. The majority, however, was surfacing through word of mouth and networking in forums to solve problems. As more search marketers tried out these new tips, they learned what worked and what didn't.

It's challenging to learn search marketing. The rules are made by the search engines and their algorithms (define). All we can do is try the tactics we learn from others and learn for ourselves what works and what doesn't.

We often find that what works for one Web site doesn't necessarily work for another. Once we go through this process and learn for ourselves what works, then we can start to be called an expert.

Once you read or are taught about search, you have some knowledge. Experience will make all the difference. You'll also need to a network of resources to tap when you hit a roadblock.

Staying Up To Date

A prospective client recently asked me to look at redesigning his Web site. I asked if he was planning to implement a search campaign.

"Oh," he said. "All I plan to do is fill out the meta tags on the home page. That should do it."

People often hear a single tip or trick that worked in the past, but those won't necessarily work today. While meta data still has a place today, it doesn't carry nearly the same amount of weight as it did in the late '90s.

The search engines are continuing to update and change their algorithms in an effort to deliver their users to the right pages. We, as search practitioners, need to continue learning what's working and what's not.

Where to Learn SEO Today

One of the most common questions prospects ask me is, "Where do you go to learn about search marketing?" Many sources have risen to the top in the past few years.

There are events, like Search Engine Strategies conferences, that provide opportunities to learn from the experts. There are Web sites dedicated to search. There are also formal courses, like SEMPO Institute, that offer a certificate of completion.

These are all great places to establish a foundation of knowledge on search marketing and help you stay up to date. Remember: this knowledge is as only good as your hands-on experience.

So, if you own a domain or a small business, go out there and join the ranks of SEO practitioners and start optimizing and marketing the sites you have influence over. Learn what works for you and maybe you'll find a niche that will make you the next SEO expert.

Source : searchenginewatch.com

Friday, November 09, 2007

20 Things You Need to Know Before Optimizing Your Site

By Kalena Jordan

20 Things You Need to Know Before Optimizing Your Site

One of the most important aspects of a search engine optimization project is also one of the most overlooked – preparation! There are some important steps to take in advance of optimizing your site that will make sure your SEO is successful.

Before You Start

Before you start any search engine optimization campaign, whether it's for your own site or that belonging to a client, you need to answer the following questions:

)What is the overall motivation for optimizing this site? What do I/they hope to achieve? e.g. more sales, more subscribers, more traffic, more publicity etc.

2)What is the time-frame for this project?

3)What is the budget for this project?

4)Who will be responsible for this project? Will it be a joint or solo effort? Will it be run entirely in-house or outsourced?

Answering these questions will help you to build a framework for your SEO project and establish limitations for the size and scope of the campaign.

Get Ready: How Search Engine-Compatible is the Site Currently?

Something I find very useful before quoting on any SEO project is to produce what I call a Search Engine Compatibility Review. This is where I carry out a detailed overview and analysis of a site's search engine compatibility in terms of HTML design, page extensions, link popularity, title and META tags, body text, target keywords, ALT IMG tags, page load time and other design elements that can impact search engine indexing.

I then provide a detailed report to potential clients with recommendations based on my findings. It just helps sort out in my mind what design elements need tweaking to make the site as search engine-friendly as possible. It also helps marketing staff prove to an often stubborn programming department (or vice versa!) that SEO is necessary. You might consider preparing something similar for your own site or clients.

Get Set: Requirements Gathering

Next, you need to establish the project requirements, so you can tailor the SEO campaign to you or your client's exact needs. For those of you servicing clients, this information is often required before you are able to quote accurately.

To determine your project requirements, you need to have the following questions answered:

1)What technology was used to build the site? (i.e. Flash, PHP, frames, Cold Fusion, JavaScript, Flat HTML etc)

2)What are the file extensions of the pages? (i.e. .htm, .php, .cfm etc)

3)Does the site contain database driven content? If so, will the URLs contain query strings? e.g. www.site.com/longpagename?source=123444fgge3212, (containing "?" symbols), or does the site use parameter workarounds to remove the query strings? (the latter is more search engine friendly).

4)Are there at least 250 words of text on the home page and other pages to be optimized?

5)How does the navigation work? Does it use text links or graphical links or JavaScript drop-down menus?

6)Approximately how many pages does the site contain? How many of these will be optimized?

7)Does the site have a site map or will it require one? Does the site have an XML sitemap submitted to Google Sitemaps?

8)What is the current link popularity of the site?

9)What is the approximate Google PageRank of the site? Would it benefit from link building?

10)Do I have the ability to edit the source code directly? Or will I need to hand-over the optimized code to programmers for integration?

11)Do I have permission to alter the visible content of the site?

12)What are the products/services that the site promotes? (e.g. widgets, mobile phones, hire cars etc.)

13)What are the site's geographical target markets? Are they global? Country specific? State specific? Town specific?

14)What are the site's demographic target markets? (e.g. young urban females, working mothers, single parents etc.)

15)What are 20 search keywords or phrases that I think my/my client's target markets will use to find the site in the search engines?

16)Who are my/my client's major competitors online? What are their URLs? What keywords are they targeting?

17)Who are the stake-holders of this site? How will I report to them?

18)Do I have access to site traffic logs or statistics to enable me to track visitor activity during the campaign? Specifically, what visitor activity will I be tracking?

19)How do I plan on tracking my or my client's conversion trends and increased rankings in the search engines?

20)What are my/my client's expectations for the optimization project? Are they realistic?

Answers to the first 10 questions above will determine the complexity of optimization required. For example, if the site pages currently have little text on them, you know you'll need to integrate more text to make the site compatible with search engines and include adequate target keywords. If the site currently uses frames, you will need to rebuild the pages without frames or create special No-Frames tags to make sure the site can be indexed, and so on.

This initial analysis will help you to scope the time and costs involved in advance. For those of you optimizing client sites, obtaining accurate answers to these questions BEFORE quoting is absolutely crucial. Otherwise you can find yourself in the middle of a project that you have severely under-quoted for.

The remainder of questions are to establish in advance the who, what, where, when, why and how of the optimization project. This will help you determine the most logical keywords and phrases to target, as well as which search engines to submit the site to.

For those of you optimizing web sites for a living, you might consider developing a questionnaire that you can give clients to complete to ensure you tailor the web site optimization to their exact needs.

Go!

So now you are clear about your motivations for optimizing the site, you know more about the target markets, you know how compatible the existing site is with search engines and how much work is involved in the search engine optimization process. You're ready to tackle the job!

Source : isedb.com

Blogworld Session Summaries: New Media, SEO for Blogs

Andy Beal

The opening day for Blogworld was a great success. While aimed mostly at corporate attendees–the real geeks get here today–there was still enough of a buzz surrounding the inaugural conference.

I spoke on two different panels.

The first looked at SEO for blogs, and I was joined by Vanessa Fox, Stephen Spencer, and Aaron Wall. WebProNews was there filming the session and they put together a video summary for you to enjoy.

Source : marketingpilgrim.com

Corporate America Can Learn a Lot from Bloggers

If you're in charge of a B2B (business to business) corporate Web site, you may have wrestled with the decision of whether or not your company should create a blog. If you'd rather not engage in blogging, there are alternatives that can still help you drive qualified traffic and leads to your corporate Web site, as a blog might, and to get the search engine ranking benefits a blog might bring.

You don't have to be a blogger to take advantage of the latest blogging techniques. In fact, you can learn a lot about promoting your company's products and services online by "doing what the bloggers do."

The corporate world has traditionally been very slow to adopt blogging. After all, adding a blog to a corporate Web site is a big decision – and could have an impact on the company's brand, as well as how the brand is perceived. Additionally, there are a lot of maintenance requirements of a blog. For example, who in the company will be responsible for the writing and posting on the blog? How often will it be updated? Will the traditional blog "comments" be added as a feature? If so, whose job would it be to "moderate" those comments?

The United States Government recently launched their "GovGab" blog, in an effort to reach out to more citizens. Several managers are assigned a day of the week when they're responsible for posting on the blog. Each manager is charged with posting something on his or her designated day, and with moderating any comments left by the blog's readers, which could quickly become a full-time job in itself. A few other managers serve as backup bloggers.

If you decide not to implement a blog on your corporate site, there are still several ways that you can benefit from using the techniques of successful bloggers. Let's take a look at the many techniques they are using today to become popular, and apply them to the online promotion of a corporate Web site.

Embrace Networking
Probably the biggest, most important "technique" that successful bloggers use today is networking. Networking with other bloggers, linking to and commenting on each other's blogs, and even "guest blogging" for others' blogs is common.

Sure, corporate America does a lot of networking. After all, that's how a lot of partnerships are made and how a lot of deals get done. But there's not enough "networking" going on amongst corporations' Web sites and those responsible for maintaining the corporate Web site, including those in the marketing department.

Bloggers link to each other and recommend each others' blogs; why not link to your corporate partners and ask that they link back to your corporate Web site? If one company is an official "partner" with another company and will work together to provide solutions to their customers, why not continue this partnership on the internet level by linking both corporate Web sites together and recommending each others' solutions?

The same goes for industry trade groups. Corporations should help promote trade groups and associations to which they belong. Likewise, it's helpful if the trade group or association lists its member companies, providing links to the corporate Web sites.

Besides your existing partners, it's important to reach out to new partners as well. Why not start networking with the bloggers themselves?

In most industries there are at least a few popular bloggers who keep a close watch on the industry as a whole – and constantly write about what's really going on. When your company issues a press release, keep these bloggers in your outreach plans. Making your news and access to company executives available to the top bloggers in your industry can pay off tenfold in backlinks and blogger goodwill.

If a blogger receives a press release directly from a company in their industry, most likely they will pay attention to it. After all, bloggers are always looking for something to write about. And it's the bloggers who have the power to link directly to the corporate Web site, which will ultimately help your site's search engine rankings.

Additionally, the publicity your company will receive is wonderful: many tech industry bloggers have thousands of regular readers and subscribers who will instantly receive notification of the company's news.

Use Technology to Get Your News Out There
Another technique bloggers can teach corporate marketers is to make technology your friend. Corporate Web sites could use the latest blog publishing platforms, such as WordPress, TypePad, or BlogSmith, to publish content to the Web site.

Besides being easy for marketers to use and update the site without IT intervention, blog software has the added benefit of automatically creating an RSS feed from the content. RSS feeds allow customers to keep track of your site's content. Additionally, the blog software sends out a "ping" to search engines and other sources, alerting them that the content of the site has been updated.

A corporate news and press release section, or a company newsletter are appropriate places to provide the content in RSS format. By doing this, journalists, industry bloggers, company employees, and anyone else interested in the company's information and news could subscribe to the RSS feed and be notified instantly whenever there's news to announce.

Adding an RSS feed and the latest blogging technology to a corporate Web site doesn't mean that the company has to have a blog on the Web site. In fact, the site's visitors don't have to know what technology is being used behind the scenes. The "look and feel" of the page is still up to the site's Web designers. Pages created with blogging technology can be made to look exactly like the rest of the Web site.

By embracing online networking and adopting the latest technology that bloggers are using, a corporate Web site doesn't have to be static anymore. You can gain valuable traffic and visibility with the search engines, and build a sense of community with others in your space by applying those techniques to your corporate site.

Bill Hartzer is a search engine marketing, social media, and website marketing consultant. His primary focus is on the optimization of business to business Web sites. He is the founder of the Dallas/Fort Worth Search Engine Marketing Association (DFWSEM), and a frequent speaker at the Search Engine Strategies conferences.

Source : searchenginewatch.com

Sunday, November 04, 2007

Should SEOs Work For Commission?

By: Steven Bradley

Would you offer your seo services for commission only? As a small business owner would you request someone to market your site based only on how many sales you make? The question of commission based seo services arose in a thread on the Small Business Forum where the original poster was hoping to get just that.

He wanted to get in the top 10 in Google or Yahoo offering 10% of sales generated from search engine optimization in return. Would you take the deal?

Why Working For Commission Is A Bad Deal For SEOs

I wouldnt and said as much in the thread. My rationale is that too much of the sales process would be out of my control. An SEO could drive plenty of traffic to a site that wont convert or has a poor business model. The request is essentially asking the SEO to take on the risk of another business. In this specific case the thread starters business is easily duplicated. Why work for 10% of the sales when you could duplicate the site and work for 100%?

Even if you are willing to take on some of the risk would 10% be enough? It depends on how much the 100% is I suppose, but is seo only 10% of the success? Again it depends, but I would suggest that for a two month old business a successful seo campaign is worth a lot more.

In my last This Week In SEO post I linked to an article by Stoney deGeyter asking where does the responsibility of the seo end and that of the client begin? A successful seo campaign needs both SEO and client to do their part. While its not automatically the case my general sense is clients asking for commission based seo are looking to avoid their share of the responsibility. Read More...

Expert Strategies for SEO

By Mike McDonald

Optimizing your site for search engines can be challenging and time consuming. It's a game where the rules are always changing and there is no shortage of outdated and just flat out bad advice readily available. So, what should you be doing? How should you be approaching the whole search engine optimization mess?

When creating your SEO strategy, due diligence mandates that you not just take the word of the first self-styled SEO expert that just 'shows up' in your inbox one day. Beyond that it's an even better idea to look for consensus viewpoints among established and recognized experts in the field.

So, where would an SEO expert start with a site? That's what we wanted to know. What are some of the common themes, concepts, ideas and practices all of these guys would agree on? We put these questions to four leading SEO guys. Read More..

Source : webpronews.com