Google officially launches AdSense for mobile

Google has just launched AdSense for mobile, which can help you expand your online content to new platforms. If you have a website optimized for mobile browsers, or are interested in creating one, you can start monetizing your mobile site by accessing a growing number of our mobile advertisers.

When you add the new AdSense for mobile code to your site, we'll display relevant ads using the same targeting technology that you are familiar with for existing AdSense products.

To get started:
1) Sign in to your account.
2) Select the AdSense Setup tab and click on AdSense for mobile.
3) Follow the instructions to customize your ad unit for AdSense for mobile.

We've just launched AdSense for mobile, which can help you expand your online content to new platforms. If you have a website optimized for mobile browsers, or are interested in creating one, you can start monetizing your mobile site by accessing a growing number of our mobile advertisers.

When you add the new AdSense for mobile code to your site, we'll display relevant ads using the same targeting technology that you are familiar with for existing AdSense products.

To get started:
1) Sign in to your account.
2) Select the AdSense Setup tab and click on AdSense for mobile.
3) Follow the instructions to customize your ad unit for AdSense for mobile : https://www.google.com/adsense/support/bin/topic.py?topic=11951&sourceid=aso&subid=ww-en-et-asblog_2007-09-19&medium=link

Source: adsense.blogspot.com

Google introduces Google Presentations

Google Inc. has expanded its online suite of office software to include a business presentation tool similar to Microsoft Corp.'s popular PowerPoint, adding the latest twist in a high-stakes rivalry.

The Mountain View-based company planned to unveil the presentation software late Monday, about five months after Chief Executive Eric Schmidt announced Google would add the application to its software arsenal.

The new program will be included in Google's free software bundle, called "Docs," which users must be online to employ. And the company will sell a souped-up version to businesses, universities and government agencies for $50 a year per user.

As PowerPoint does, Google's presentation software enables users to create a series of slides with a mixture of text and graphics on each. PowerPoint is widely used in business meetings.

Google's software suite already included word processing, spreadsheet and calendar management programs. Microsoft has been reaping huge profits from similar applications for years. Unlike Google's applications, Microsoft's programs are usually installed directly on the hard drives of computers.

Google executives have consistently depicted the company's software applications as counterparts to Microsoft's products.

Source: smh.com.au/

Overture Keyword Suggestion Tool Seems Dead

A DigitalPoint Forums member reports that the Yahoo! Overture Keyword Tool is no longer providing results.

It looks like the Overture tool is finally gone unless this is a bug. YahooSarah said in January that Overture would be offline until an updated product was released. Does this mean the product is ready? After all, in May, Yahoo stopped updating the Overture tool. It has been four months so hopefully a new tool will be announced shortly.

Since so many tools use the Overture API, I certainly hope that this is the case. DigitalPoint Forums members agree.

Forum discussion continues at DigitalPoint Forums : http://forums.digitalpoint.com/showthread.php?t=476913

Source: seroundtable.com

Tips Of Driving Search Engine Traffic To Your Site

Search engine traffic to your website can be improved by measuring certain aspects and resolving the changes undertaken in your site. These aspects depend on the nature of your site. Each site is built up with some specific site goals. The best way to find out how well your site attracts and retains visitors to meet these goals is to categorize all possible reasons why a user would visit your Web site. The reasons may be as followed:

* To get detail information on products/services * For an email or phone contacts to ask questions about products/services * Purchase products/services * Compare pricing of products/services * Check status of pending order for products/services * Get more information or tips on using purchased products * To get customer service aid * Report a failure of online forms or shopping cart * Register for newsletters, product updates, marketing brochures, white papers, etc. * Discover new products/servces * Join an online community * Read updated news regarding the business, industry, etc. * Study information on accessories for purchased products/services * Sort out problems related to purchased products/service

Once you make out the reason of the visitors visiting to your website, you can assign desired actions to visitor clusters and track their movements within your site to determine how successfully you are receiving valuable Search engine traffic.

For instant increase in Search Engine Traffic

* Write better, specific, relevant and unique content. * Give People reasons to link to you. * Provide what your visitors want. * Get quality external inbound links. * Traffic Analysis Data * Evaluating SEM Campaign Performance.

Search engine traffic depends upon the study of the above data, checking visitor behaviors to test the marketing message on your site, the efficiency of your offer, the choice of various SEM marketing procedures (site/content optimization, linking strategy, paid inclusion, paid placement, etc.), the choice of search engines (MSN, AOL, Yahoo!, Google, Lycos, AskJeeves, AltaVista, etc.), and many other elements of your marketing campaign. Change in your campaign will likely result in increased Search engine traffic - conversions, lower acquisition costs, and improved ROI.

Source: seoarticles4u.com